Within DV agencies the word “advocacy” has come to often be used as a catch-all term for any type of direct service or case management. However, genuine advocacy for survivors means partnering with them to represent their rights while linking them to the resources, protections, and opportunities they need to achieve their self-defined goals. This kind of broad-based advocacy has been shown to be effective in increasing survivors’ safety, wellbeing, and quality of life. Yet, this type of advocacy has fallen by the wayside in many agencies. In this webinar, we will make a case for re-invigorating the broad role of the advocate, and argue that doing so will not only make DV programs more relevant and sought after by a wider range of survivors, but will also enable deeper change at both the individual and community levels. Specifically, we describe the overall approach that underlies a reinvigorated advocacy, detail its key practices, provide numerous examples of what it looks like in practice, and share the evidence for its effectiveness. We will also leave ample time for discussion among webinar participants so that we can learn from each other about factors which help or hinder advocates as they try to do their best for survivors